Brewery cracks a keg for bikers

Off the Wire
News
Beer targets motorcyclists ... and wannabe motorcyclists

By KEVIN CONNOR This e-mail address is being protected from spambots. You need JavaScript enabled to view it , Toronto Sun
Ontario’s bikers — whether outlaw or recreational — have a new beer to call their own.
The first keg of Biker-Beer officially will be tapped on Monday at Faloney’s of Ancaster restaurant, which will be the host of the Motorcycle Show and Shine at 4 p.m.

Biker-Beer was the brainchild of Jan and Trevor Telford. It came to a head when they met with Burlington-based craft brewery Nickel Brook to produce the brew.

“Biker-Beer is an easy drinking beer that has been designed and brewed for those who ride motorcycles, and those who wish they did,” Trevor Telford said Friday, noting that 161,000 motorcycles are registered in Ontario.

It is not a secret within the beer brewing business that the profit margin per bottle of beer is relatively low, he said. “For a beer brand and a beer company to survive, and hope to turn a profit, it is necessary to sell a significant volume of that malted elixir we, as Canadians, all cherish.

“The big beer companies have such enormous overhead costs, that to remain profitable, they have to produce and sell an enormous volume of beer. It is not economically possible for them to produce a small volume beer and so they are unable to target “niche” beer drinking markets, therefore a beer has never been produced for the motorcycle community ... until now.”

kevin.connor@sunmedia.ca This e-mail address is being protected from spambots. You need JavaScript enabled to view it

original article