Mom bloggers were rejoicing earlier this week when an advertisement celebrating breastfeeding surfaced on the Internet. The ad shows a baby holding an Oreo cookie while drinking milk from his mother’s breast. The nipple is fully exposed. Oreo’s slogan, “Milk’s Favorite Cookie,” appears in small print at the bottom. Could there be a more clever ad? The image quickly went viral and appeared on mom blogs across the Internet universe. Word on the street was that the image was a print ad in South Korea.
Of course, some felt the advertisement was overly provocative and others scolded Nabisco for putting a sugary cookie in a baby’s hand. But the general consensus was, This is awesome!
BabyCenter blogger Sara McGinnis wrote: “The Oreo breastfeeding ad is pure awesomesauce! It’s about time we get over any remaining breastfeeding squeamishness (*ahem* Mark Zuckerberg) and let the tata pride run wild.”
Now, it turns out that the image was never meant for public eyes.
A representative of Kraft, the owner of Nabisco, which makes Oreos, told ABC News that the ad wasn’t created by Kraft and it never appeared in South Korea or anywhere.
Cheil Worldwide, an independent advertising agency, created the ad.
“Our understanding is that they created it for use at an isolated advertising awards forum in Korea,” the official told ABC News. “It was never intended for consumer advertising or public distribution.”
To view this beautiful ad in all its glory click over to BabyCenter.
What do you think? Should Kraft change its mind and run the ad—or do you find it inappropriate?
Of course, some felt the advertisement was overly provocative and others scolded Nabisco for putting a sugary cookie in a baby’s hand. But the general consensus was, This is awesome!
BabyCenter blogger Sara McGinnis wrote: “The Oreo breastfeeding ad is pure awesomesauce! It’s about time we get over any remaining breastfeeding squeamishness (*ahem* Mark Zuckerberg) and let the tata pride run wild.”
Now, it turns out that the image was never meant for public eyes.
A representative of Kraft, the owner of Nabisco, which makes Oreos, told ABC News that the ad wasn’t created by Kraft and it never appeared in South Korea or anywhere.
Cheil Worldwide, an independent advertising agency, created the ad.
“Our understanding is that they created it for use at an isolated advertising awards forum in Korea,” the official told ABC News. “It was never intended for consumer advertising or public distribution.”
To view this beautiful ad in all its glory click over to BabyCenter.
What do you think? Should Kraft change its mind and run the ad—or do you find it inappropriate?