OFF THE WIRE
http://www.ultimatemotorcycling.com/2011-international-female-ride-day-may-6
2011 International Female Ride Day: May 6
IFRD 04/28/2011
Women Motorcyclists
In 2011, International Female Ride Day celebrates its fifth year of women
riders getting on their motorcycles to "just ride."
With four years of history bringing awareness for women riders, the force
created and expected for the fifth year of this globally synchronized action
will be nothing less than phenomenal. More women, and more countries are
including themselves in the campaign and those already participating are
bumping up the game plan with expanded actions for Friday, May 6.
Countless women riders participate year after year delighting in their role
to "just ride" on International Female Ride Day.
For them, this annual occasion is unlike any other motorcycle event and has
become the activity "not to be missed" in women riders' agendas.
Vicki Gray (Founder of International Female Ride Day and of Motoress) says:
The growth and dedication each year of proud and enthusiastic participants
who have supported the concept from the get-go, is wonderful. The excitement
and enthusiasm for being part of the only global campaign for women riders
continues to catch on like wildfire! Women devotedly prepare to ride and
unite on this synchronized day around the world!"
"For the 5th year we've included an image of the world to the yearly icon.
This of course signifies the campaigns global action. It will also be the
design on our very sought after collectible International Female Ride Day
t-shirt."
Since its introductory year in 2007 International Female Ride Day has
experienced spectacular growth along with endorsement by key motorcycle
industry leaders, renowned female rider clubs and international governing
bodies such as Federation Internationale de Motocyclisme (FIM).
Norman Wells (Director of BMW Motorrad Canada) says: "We here at BMW
Motorrad Canada are very proud to be a supporter of International Female
Ride Day.
"For many years now we have deployed our own initiatives for female riders
as we recognize this segment as a growing and very important one to overall
success of the motorcycle industry. We wish all participants a great day and
hope that MOTORESS will continue to experience growth with the event here in
Canada and globally."
The campaign's growth continued even amidst a struggling world economy that
heavily affected the motorsport industry at large. For this 5th edition,
Vicki Gray observes the continuous recognition of the event.
Vicki Gray says: "The popularity of this event comes from the concept that
it invites women riders of all ages, styles and forms of motorcycling to
take lead and play a role. Plus it's a lot of fun! The campaign is a reality
and it's obvious by it's participated numbers, it's here to stay!"
Sport bike, cruiser, scooter, off-road, touring or competition, regardless
of what type or style of motorcycling interest, International Female Ride
Day makes one simple request of women - Just Ride! Get on your bikes, be out
there and be visible.
The concept has assembled its power and participation in this simple,
worldwide-synchronized theme linking a chain of women through the shared
activity of motorcycling. It's one day to celebrate and highlight the many
numbers of women who share their passion for the sport. The fact that every
female rider participating on May 6th is a role model for others not yet
taken the step to enjoy motorcycling, has added to the event's intentions
and participation.
International FEMALE RIDE DAY "fever" significantly magnifies each year and
2011 expects to host and welcome more riders and participants than in year's
prior. Canada, United States, Australia, England, The Netherlands, Greece,
Italy, Poland, Israel, Qatar, Denmark and Russia as well as other countries
will again be contributing to the campaign in compelling numbers. In 2010,
International Female Ride Day was recognized by the Federation
Internationale de Motocyclisme (FIM).
For more online information about International Female Ride Day, visit:
International Female Ride Day
