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Friday, February 18, 2011

Buell ready to ride again

OFF THE WIRE
Erik Buell, founder of Buell Motorcycle Co., is making a comeback with a limited-production street bike that will be made in East Troy.
Tuesday, Buell said he would have the motorcycle ready this spring, for sale in small numbers.
"The first round of bikes are going to be collectibles, exotic, special-edition," he said.
Motorcycle industry journalists have speculated that a sequel was in the works for Buell after the company he founded 28 years ago in a Mukwonago barn was shut down in 2009 by its owner, Harley-Davidson Inc.
"This is true Americana. Here's a guy who goes down and comes back fighting," said Laurence Richardson, editor of Clutch & Chrome, an online motorcycle magazine.
Buell has always been an underdog working on a tight budget.
His company won accolades on the racetrack but struggled in the marketplace, where it competed against much larger Japanese motorcycle manufacturers.
After the shutdown, blamed partly on the recession, Harley-Davidson granted Buell a license to continue building racing motorcycles but not bikes for the street. Harley has since released him from that agreement, Buell said.
"Harley- Davidson is coming back, which is great news. And I hope that we can come back in our own, much smaller way," he said.

http://www.jsonline.com/business/116281784.html