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Friday, December 17, 2010

INDIA - Harley-Davidson India The Harley-Davidson's Iron 883 motorcycle.

OFF THE WIRE
http://online.wsj.com/article/SB10001424052748704694004576020654196093440.html

Harley-Davidson India
The Harley-Davidson's Iron 883 motorcycle.
MUMBAI -- Harley-Davidson Inc. Tuesday introduced the first two motorcycles from its India factory, as the U.S. maker of iconic bikes tries to expand in one of the world's fastest growing two-wheeler markets
The first model, SuperLow, will be priced at 550,000 rupees ($12,168) while the second, called Iron 883, will be available for 650,000 rupees, the company said. Both models will be assembled at its factory in the northern state of Haryana and will be open for bookings from Jan. 1, it added.
The India factory will assemble motorcycles from kits comprising parts produced by the company's factories in Wisconsin, Pennsylvania and Missouri, as well as its component suppliers. Harley currently imports fully-built units, which cost more due to higher taxes than importing knocked-down kits.
Producing motorcycles in India will cut prices of the premium models, helping the company to boost sales in this price-sensitive market. Harley has been pushing up its sales outside its home turf. Sales outside North America accounted for 27% of the total in the July-September quarter, up from 24% a year earlier.
The company started its India operations in August 2009 and sells 12 motorcycle models including the Fat Boy, Roadster and Road King models.